Ursa Major Go Easy Daily Shampoo

Suits-everyone sulfate-free shampoo with generous lather / 8 oz

Ursa Major Go Easy Daily Shampoo achieves what seems to be the impossible in a sulfate-free formula: a genuinely generous lather, a clean rinse, and a formula that suits hair types from oily to dry, straight to curly, and everything in between.

Emily and Oliver, the co-founders of Ursa Major, have deep backgrounds in the haircare industry and two very different types of hair, as you can see on our blog. When they decided to create a shampoo, they decided that it had to be a) sublime, and b) suitable for both of them. A tall order, to say the least.

And yet here it is. Its luxurious, creamy lather won’t strip hair, and lovers of woodsy aromas will adore its ginger, balsam, and fir scent. The formula is also packed with thoughtful additions, like bergamot oil to wash away buildup, macadamia oil to restore softness and shine, and licorice to ward off dandruff. This beautiful shampoo really does cover all the bases.